[Snippet] refers to the description of the site that appears on the search result page. For example, if you search for a word like [idol], many sites will appear in the search results. Wikipedia etc. will appear at the top, but if you look at the bottom, you will see many page titles that correspond to the search word.
Looking between the page title and the URL at this time, there is an introductory text of the site such as [This site explains about idols], and [For example, modern idols are like this. It may be a [summary] that is an appropriate extraction of the text on the site.
The point is that [what is appropriate as an overview of the site] is called a snippet, and the searcher looks at this snippet (summary of the site) and decides whether to open the site or not. If the snippet is too fragmented, the user will end up on a site with a decent description.
In the first place, snippet means [excerpt] and [fragment], so if you don’t devise it well, a really fragmentary explanation will appear. It goes without saying that this will have an adverse effect on SEO, so there is an inseparable relationship between snippets and SEO.
How to take SEO measures with snippets?
[Snippet] is a point that is directly linked to the increase or decrease in the number of accesses.
Ingenuity of snippets is indispensable for the success of SEO, but in fact, there are differences in how to decide snippets depending on each search engine, so those who will take SEO measures with snippets from now on should first understand the differences. Let’s go. First, in the case of Yahoo !, the snippet specifications change depending on whether it is registered in the Yahoo category or not.
For sites registered in the Yahoo category, the site description registered in the Yahoo category system is often a snippet as it is, so check whether the appropriate description is registered. Also, in the case of Google, the snippet is extracted from the description registered in the directory called [ODP (Open Directory Project)].
If you are registered with ODP, it is convenient to say that it is convenient because ODP will prepare an appropriate explanation, but you should be careful because the explanation may not be suitable for SEO. This organization is run by a volunteer organization, so even if you apply for a change, it may not be possible for you to respond smoothly.
Also, even if you want to use ODP, be aware that if there is an element that violates their policy, it will be played.
Precautions when using snippets
In the article “How to take SEO measures with snippets?”, I explained about ODP, but what happens to sites that are not registered with ODP is that snippets are actually made in an appropriate form. I will. A typical example of a suitable snippet is the [extract] of sentences such as blogs, including the sentences before and after the searched word.
Rather than a summary of the site, it’s really just a [extract], so reading snippets often doesn’t make sense. Also, since they do not exist as a description of the site, it is easy to be overlooked as “I do not have to read this site”.
If your snippet looks vague, use meta tags to create your own snippet text. Many operators who are not registered with ODP enclose the description of their site in meta tags, create snippets that are effective for SEO, and display them in the search results.
If you leave the snippet unattended without doing this, the user will not even see the top page, so be careful. If the snippet isn’t right for you, make sure you have a good idea and create it yourself.