[CPA] is an abbreviation for [Cost Per Acquisition]. Since [Cost] means cost and [Acquisition] means acquisition, it means [customer acquisition unit price]. CPA refers to the cost of converting (contracting) such as [purchase of goods] and [membership registration], and in the SEO world, the term CPA is used to refer to how much it takes to obtain one conversion. It is used to measure whether it cost.
The point is that it is like an index to show [how much was used to purchase one apple], so the CPA value divides the cost incurred to acquire customers by the number of results. If so, it can be calculated by itself.
For example (this is an extreme example …), if you create and place an ad at a cost of 100 yen and get 10 conversions from that ad, the CPA of that ad is [100 yen ÷ 10]. It will be 10 yen].
The lower the CPA, the better, so if you feel that the balance between cost and closing rate is unbalanced, start by reviewing the CPA.
If you try to measure the CPA value when you say “something goes wrong”, you will notice that the cost is too high and the conversion is too low for the cost.
CPA is an indispensable indicator for systematic cost digestion, so if you tend to run a deficit, check it regularly.
What is the difference between CPA and CPC?
It’s easy to get confused, but [CPA] and [CPC] are different.
Since CPA is the cost incurred for one contract, it is calculated by dividing the banner advertisement fee by the number of contracts, and it is determined whether the cost is too high or not.
So what does CPC mean? It’s an abbreviation for [Cost Per Click], which means [cost for one click]. is.
In the first place, no matter how many accesses you get, it does not mean that the number of accesses = reward.
It is the number of clicks and the number of contracts that lead to rewards.
There is no point in having no reward just because the number of accesses is high, so in order for SEO to be successful, you have to think about how to reduce the numbers such as CPA and CPC rather than just earning the number of accesses. It is.
If your site’s goal is to convert, ignoring CPA can lead to more and more cost outflows and even deficits.
Also, if you’re pasting ads that reward you for clicks, CPC is a very important key, so you should always check the balance between clicks and rewards on a regular basis. I can say.
Please note that if you ignore these two, SEO will not work either.
What are the techniques for successfully lowering CPA?
“It started to lead to conversions, but it costs too much …” “If you don’t spend a lot of money, it won’t lead to conversions, so you’re about to go bankrupt …”
In such cases, take measures to reduce CPA (cost per contract). To lower your CPA, start by reviewing your site’s shortcomings.
It’s a simple method, but most sites tend to have pages where it is difficult to find the location of the advertisement, or there are many pages that can not be landed, so first of all, [What is reducing the contract rate of this site] Let’s take a closer look at that.
For most sites, the CPA value can be cut in half by simply fixing the points that can be easily improved.
Also, if you struggle to fix a flaw, it will improve your own skills and you may be able to do many things without having to outsource, so it will drop to one-third again.
After that, there are issues such as bargaining power, so we have no choice but to proceed with SEO measures. If you do your best in SEO, your CPA will go down.
On the other hand, if you are looking for shortcuts without any ingenuity, the CPA will not decrease, so let’s start by reviewing the basics.